Monday 14 October 2013

Rebranding the Refrectory!

Welcome to my blog,
I'm in my second year of Btec Level 3 Extended Diploma in Graphic Design at Dunstable College.
This new project is about Rebranding the Refrectory in the college...
My client is Wendy Gault and she requires a total rebrand of the Refrectory.

She wants us to include:
-A logo
-Strapline
-Signage for advertising
-Opening/closing hours signage
-Signage for the menu's with all of the products on offer 
-Welcome signs
-Signs to show which way the Refrectory is (directions)
-Signage promoting their healthy options/cold breakfasts/salad bar
-A quirky and colourful branding
-Something like Costa/starbucks, i.e simple, effective, attractive, eyecatching
-Must be to fit in with the target audience for both teenagers and the adult staff
-Also need to think about students who have learning disabilites, how can we make the refrectory better for them?

Restrictions and constraints:
-No covering of the windows, focus on the walls
-Low budget




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