Tuesday, 15 October 2013

Primary research-Costa Coffee!

Costa is a well known coffee shop, situated throughout England and other countries.
I like the signage espiecally as it is so simple yet with pictures of what they are trying to promote and then using a simple neutral coloured font for the information surrounding, I think for the refectory, we maybe need some large scale images of what they have on offer so that students can actually see something they like and go and buy it!
I really like the colour scheme, although it is quite dark, it makes it feel really cosy when you're inside, and in the cafe it has pictures of people sitting in restaurants to create a warm vibe, i think this is something that the refectory really needs, a warm friendly enviroment.

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