Information for my leaflet.

Front cover:
Logo
Headline
Image/s

Inside cover:

Since 1800, England has lost about 500 different species. Let’s not lose any more.

It’s not just exotic species in Africa or Asia that are threatened with extinction. In 2010 – International Year of Biodiversity – a report by Natural England revealed that England has lost a huge number of native species in the last 200 years.  These include around 12% of our land mammals and almost a quarter of our native butterflies.

Other inside cover:

The conservation status of a species indicates the likelihood that it will become extinct. Many factors are considered when assessing the conservation status of a species; e.g., such statistics as the number remaining, the overall increase or decrease in the population over time, breeding success rates, or known threats. The IUCN Red List of Threatened Species is the best-known worldwide conservation status listing and ranking system.

Over 40% of species are estimated to be at risk extinction. Internationally, 199 countries have signed an accord to create Biodiversity Action Plans that will protect endangered and other threatened species. In the United States this plan is usually called a species Recovery Plan.

How can we fix this?

Captive Breeding:

Captive breeding is the process of breeding rare or endangered species in human controlled environments with restricted settings, such as wildlife preserves, zoos and other conservation facilities. Captive breeding is meant to save species from extinction and so stabilise the population of the species that it will not disappear.

This technique has worked for many species for some time, with probably the oldest known such instances of captive mating being attributed to menageries of European and Asian rulers, an example being the Père David's deer. However, captive breeding techniques are usually difficult to implement for such highly mobile species as some migratory birds (e.g. cranes) and fishes (e.g.hilsa). Additionally, if the captive breeding population is too small, then inbreeding may occur due to a reduced gene pool and reduce immunity.

Private farming:

Whereas poaching substantially reduces endangered animal populations, legal, for-profit, private farming does the opposite. It has substantially increased the populations of the southern black rhinoceros and southern white rhinoceros. Dr Richard Emslie, a scientific officer at the IUCN, said of such programs, "Effective law enforcement has become much easier now that the animals are largely privately owned... We have been able to bring local communities into the conservation programmes. There are increasingly strong economic incentives attached to looking after rhinos rather than simply poaching: from eco-tourism or selling them on for a profit. So many owners are keeping them secure. The private sector has been key to helping our work."

Conservation experts view the effect of China's turtle farming on the wild turtle populations of China and South-Eastern Asia—many of which are endangered—as "poorly understood". Although they commend the gradual replacement of wild-caught turtles with farm-raised turtles in the marketplace (the percentage of farm-raised individuals in the "visible" trade grew from around 30% in 2000 to around 70% in 2007), they worry that many wild animals are caught to provide farmers with breeding stock. The conservation expert Peter Paul van Dijk noted that turtle farmers often believe that wild-caught animals are superior breeding stock; turtle farmers may therefore seek and catch the very last remaining wild specimens of some endangered turtle species.

In 2009, researchers in Australia first coaxed southern bluefin tuna to breed in landlocked tanks, enabling fish farming to save the species from overfishing.


Middle page spread:
Middle page spread:

Animals going extinct in UK:
Horses (Exmoor)
Hummingbirds
Peacocks
Ground squirrel
Wolf spider
Mice
Crayfish
Deer
 Red-necked phalarope

 Black-tailed godwit

 Scottish wildcat

 Capercaillie

 Cuckoo

 Red squirrel

 Turtle dove

 Natterjack toad

 Brown hare

 Hedgehog

(Also add map of where conservation is taking place)

Emailing different companies.

I thought i should do some more research, so i emailed a few people from different organisations that are involved in animal conservation and saving animals from extinction.

I emailed:

WWF

Endangered species international

Chester Zoo

WCS

This is what i said:

Hi there,

My name is Emily and I am currently studying Graphic Design at Central Bedfordshire College.

I have recently been assigned a new brief in which we have to design a leaflet and billboard for an Eco Farm, and the subject i have chosen is Conservation and wildlife. 

I was just querying as to whether you could help me in anyway by sending me some information about what you do, leaflets you supply, or any other information you could give to me.

Many Thanks,

Emily Georgakis

Central Beds College

Endangered species in england/ones to focus on.

The British Isles are home to numerous animals—mammals, birds, reptiles, amphibians, insects, crustaceans, and even bivalves—that are endangered, declining dramatically in number, and threatened with extinction. The United Kingdom’s Biodiversity Action Plan (UKBAP) lists a total of 1150 native animals and plants that the government considers as “priorities for conservation action.”

Mammals on the list include:

The water vole which many conservationists consider to be the U.K.’s fastest-declining mammal. This water-loving rodent, which somewhat resembles a rat, suffers from habitat loss as well as from predation by mink, an invasive species similar to a weasel or stoat that is native to North America and which was brought to Britain because its fur was prized for making women’s coats. Mink are now reproducing rapidly and devouring voles.

The European—or Scottish—wild cat looks a great deal like a domestic house cat (F. catus). But, while the species of cat that lives with British aunts and grandmothers originated in North Africa, its close European cousin is a true, wild native of both continental Europe and the United Kingdom. Unfortunately, the two species are so much alike genetically that they interbreed, which has been causing the number of pure European wild cat to plummet.The red squirrel is another British species whose population is dropping quickly due to a North American invasive animal. The red squirrel’s nemesis is the North American gray squirrel, which is a carrier of a viral disease called “squirrel pox.” While gray squirrels are resistant to the virus’s ravages, the native red squirrels die from it.

A third bug endangered in Britain is the blue ground beetle, a rather striking insect that is nearly an inch and a half long (24-35 millimeters) with an metallic-looking purple or blue carapace. For many decades it was thought to be extinct in the U.K. However, in the 1990s a few blue ground beetles turned up near Dartmoor. We surmise that the beetle’s scarcity can be at least partially attributed to The only crustacean on the list is the white-clawed crayfish. Restricted to waters in central and northern England and eastern Wales, this crayfish is yet another native animal that has fallen victim to an invasive North American species. The American interloper—another crayfish—carries a disease to which it is largely immune, but which proves fatal when contracted by its native-to-the-U.K. cousin.Finally, we come to an endangered Scottish bivalve—the freshwater pearl mussel—which can live for up to 250 years, and is native to around 50 rivers in Scotland. The freshwater pearl mussel actually doesproduce desirable pearls, which is a large part of the reason it is endangered. The species, fully protected since 1998, has suffered greatly from poaching. Scottish police and Scottish Natural Heritage are working hard to stem the tide of illegal pearl-mussel harvestingThere are also a number of birds on the BAP list, one of the most vulnerable of which is the skylark. The United Kingdom’s skylark population is only about 10 percent of what it was 30 years ago; the decline is attributed to changes in farming practices in the fields where the skylark looks for food. Lots of U.K. insects are in trouble, including bees, flies, moths and butterflies. The shrill carder bee is a native bumblebee that was quite common at the beginning of the 20th century, but which now inhabits only a few areas of southern England and Wales. The shrill carder bee is declining due to habitat loss and intensified agricultural practices that make it difficult for the species to make a living. Another endangered insect is the marsh fritillary butterfly. The marsh fritillary butterfly feeds heavily on a weed called devil’s bit scabious, which grows in unfertilized meadows. Unfortunately, since fewer and fewer meadows are left unfertilized and uncut, there is less and less devil’s bit scabious for fritillaries to feed upon.Endangered amphibians in the United Kingdom include the remarkable natterjack toad, which can live for up to 15 years, and is the only species of toad that lives in Ireland. The natterjack toad’s serious environmental problems include habitat loss and acid rain, which makes their breeding pools and ponds less suitable for reproduction.The list includes reptiles, one of the most notable of which is the sand lizard. The species has lost a great deal of habitat, and now is found only in the southern heathlands and on coastal sand dunes. It is strictly protected not only in Britain, but throughout Europe.

Endangered species leaflets

 I like this leaflet because of the bright colours that have been used, however there is still a lot of white space for the text. I also like how the image of the reptile is stretched over the 3 pages. If i was to change this leaflet, i would change the type as i think it is boring and not very eye-catching, it doesn't draw people in.

 I really like this leaflet because of the use of imagery, they have taken the colours from the image and used them in the leaflet, there is a lot of white space left and the text has been aligned nicely, it looks formal but because of the large imagery placed in the middle, it will also draw in younger audiences.

 I like how they have colour coordinated this leaflet, it makes it easy to look at and when there is a lot of information on a page you don't want tonnes of different colours not linking everywhere because it is not at all pleasing to the eye. I also like how they have put bubbles of colour around the images, this makes them stand out and makes it a bit more fun to look at, if say a younger child picked it up.

 This would be my favourite design for a leaflet, i like how they have used white against black, even though it makes the leaflet dark, this portrays the fact that they are talking about a dark subject. If i was to change this leaflet, i would change the text on the front cover as i think the type isn't evenly spaced and it is quite hard to look at.

 I'm not keen on this leaflet, i don't like how a block colour has been used for the back page, however i do like how the front covers have a large image that bleeds off of the page. If i was to change this, i would either make the picture bleed onto the back cover, or i would change the colours of the back cover to a softer colour.

 I really like this leaflet because of the choice of colour, they have used a nice orange to reflect the tiger's colouring and they have followed this on throughout the leaflet. I also like how on the front cover they have made the writing vertical and overlapped the text, this gives it depth and makes the cover more interesting to look at. I also like how they have bled the imagery off of the page and inside the leaflet they have another image with text nicely centred around it.

 This leaflet is very simple and formal. There is a lot of information, however i like how they have used a whole page to fill with images, i may consider using this method.

 I really like this leaflet's cover as the whole of the image covers the page, this would definitely make me pick it up to look at it as i love imagery that bleeds off and covers a front cover.

I don't really like this leaflet, so many different colours have been used it makes it quite difficult to focus on and your eye gets drawn to different parts. However, they have still managed to use a good amount of white space and centred the text accordingly.

Conservation-Endangered species

Conservation- Endangered species

The conservation status of a species indicates the likelihood that it will become extinct. Many factors are considered when assessing the conservation status of a species; e.g., such statistics as the number remaining, the overall increase or decrease in the population over time, breeding success rates, or known threats. The IUCN Red List of Threatened Species is the best-known worldwide conservation status listing and ranking system.

Over 40% of species are estimated to be at risk extinction. Internationally, 199 countries have signed an accord to create Biodiversity Action Plans that will protect endangered and other threatened species. In the United States this plan is usually called a species Recovery Plan.

How can we fix this?

Captive Breeding:

Captive breeding is the process of breeding rare or endangered species in human controlled environments with restricted settings, such as wildlife preserves, zoos and other conservation facilities. Captive breeding is meant to save species from extinction and so stabilise the population of the species that it will not disappear.

This technique has worked for many species for some time, with probably the oldest known such instances of captive mating being attributed to menageries of European and Asian rulers, an example being the Père David's deer. However, captive breeding techniques are usually difficult to implement for such highly mobile species as some migratory birds (e.g. cranes) and fishes (e.g.hilsa). Additionally, if the captive breeding population is too small, then inbreeding may occur due to a reduced gene pool and reduce immunity.

Private farming:

Whereas poaching substantially reduces endangered animal populations, legal, for-profit, private farming does the opposite. It has substantially increased the populations of the southern black rhinoceros and southern white rhinoceros. Dr Richard Emslie, a scientific officer at the IUCN, said of such programs, "Effective law enforcement has become much easier now that the animals are largely privately owned... We have been able to bring local communities into the conservation programmes. There are increasingly strong economic incentives attached to looking after rhinos rather than simply poaching: from eco-tourism or selling them on for a profit. So many owners are keeping them secure. The private sector has been key to helping our work."

Conservation experts view the effect of China's turtle farming on the wild turtle populations of China and South-Eastern Asia—many of which are endangered—as "poorly understood". Although they commend the gradual replacement of wild-caught turtles with farm-raised turtles in the marketplace (the percentage of farm-raised individuals in the "visible" trade grew from around 30% in 2000 to around 70% in 2007), they worry that many wild animals are caught to provide farmers with breeding stock. The conservation expert Peter Paul van Dijk noted that turtle farmers often believe that wild-caught animals are superior breeding stock; turtle farmers may therefore seek and catch the very last remaining wild specimens of some endangered turtle species..

Middle page spread:

Animals going extinct in UK:
Horses (Exmoor)
Hummingbirds
Peacocks
Ground squirrel
Wolf spider
Mice
Crayfish
Deer
 Red-necked phalarope

 Black-tailed godwit

 Scottish wildcat

 Capercaillie

 Cuckoo

 Red squirrel

 Turtle dove

 Natterjack toad

 Brown hare

 Hedgehog

(Also add map of where conservation is taking place)

Endangered species campaigns.

This campaign poster is really eye-catching because of the needle, it then draws your eye down to the teddy bear and would usually bring a shocked/confused feeling to people. Why has this been done? It makes you want to read the text that has been placed at the bottom to find out what they are advertising and why they have used such a graphic real-life image.

This poster is very eye-catching because of the vast amount of colour and edited images placed ontop of each other. It has a lot going on and also has quite a bit of information also put on the page. If i were to re-design this, i think i would take out the animals in the background and leave the single image of death Vader holding the sheep which would give more white space and more space to leave the writing, therefore it would be easy to see if you were quickly driving/walking past and would make more people read the typography and not just looking at the image.

This campaign was for the march of the elephants, trying to stop the extinction of this species as they are hunted for their ivory. This poster is very powerful due to the blood splattered across the page and the gun target on the elephant. I think this puts the message across well, i like how the elephants have been made into silhouettes as this makes me think of souls, which makes it seem like the animals have souls as well as the human.

This campaign poster is strong and eye-catching because of the bold red strip behind the white text. This makes the text stand out and the red gives off a warning signal, making it look as though the poster is important and the writing is the most important part so it has been highlighted.

This campaign is immediately eye-catching due to the fact that the text has been put into 3 different colours, this means that even though the red text isn't at the top, it still gives it hierarchy. Also, the image of the wolf looks like it is sad, this portrays the fact that they are being poached and that the animal has feelings, a lot of campaigns use this feeling of showing how animals have feelings.

I think the campaign poster is quite clever because of the slogan 'Preserve your world, preserve yourself.' and the background has been made to look like a face, this involves the words. The typography has been made to look quite nature friendly. If i were to change this i would move the slogan as it looks like it has been randomly placed.

I really like this campaign poster, like the last one it has used the slogan to create the image. 'Give a hand to wildlife' they have used a hand painted to look like an animal to put this across. I really like this type of advertising, it is eye-catching and makes you want to research further into what the campaign is about.

I like this poster because it connects with the audience by asking you a question-who would you rather see live? I like how they have changed the rather to RAT and HER, i think this is a great eye-catching piece of design and it really makes the audience think and draws them in.

Eco farm- Enviromental issues

The aim and purpose of this brief is for us to develop our skills, techniques and understanding when working for a 'live' client. We will develop skills in obtaining primary and secondary research, planning and generating our ideas and good time management in order to meet the set deadline. Design for Advertising is an area of graphic design which requires a particular understanding of hoe graphic images, creative typography and chosen media are used to create a message.

We have been asked to produce and brochure and billboard hoarding for the Eco farm in Bicester. Both must give an overview of our chosen issue whilst reaching the target audience of the Eco farm.

I have chosen to do mine on Convservation-endagered species.