Finals.

For my final leaflet i decided that i wanted to use a black background as i think it makes it look simple and sophisticated. From looking at other leaflets i noticed how the black made the colour really stand out and catch your eye, therefore people could focus on the text and not the background, therefore taking in more information and actually learning about what the leaflet is trying to get across to the reader. I created my own logo which is simple yet effective, using different colours with some of them underneath this makes the colours blend a little and make it less harsh to eye however against the black background i think it really stands out. I chose a script font as i think it reaches out to my target audience of an older generation and i made it quite large to make it easy to read. I also chose to make the text a very light green to convey nature and also because i thought white would be too harsh against the background. I added simple images to portray the subject i was talking about and i added the logo's of some other supporting companies and finally on the back page i put all the information needed for the eco farm.

For my final poster i used one of the processes that I have used before in one of my last projects... This is a very simple yet really effective process where type is used to make an image. I chose to use a squirrel as the image because my chosen subject was 'Animal Conservation' and squirrells are one of the well known animals around Europe although not many people know that they are endangered.
I followed the leaflets layout, with a black background with white text and added logos at the bottom. I then added 'Do your bit for animal conservation' in a bright red colour to draw your eye to the most important piece of information.

Experimentation for poster.

I used Glauce's technique of using text to make up an image. I did this in my own handwriting which i don't think looks very proffesional, therefore for my final piece i am going to write up my text in illustrator rather than doing it freehand.

Artist research for poster.

Glauce Cervia.

Glauce is a british artish born in brazil, now working in London.

I really love her work because she uses a technique where she puts text (in this case the pets owner) inside of an image so that the actual result is an image made out of text. I love how sketchy and different this looks and i think if i did this on my poster but used words to grab the readers attention such as "stop extinction!" then it could really get the message across because i think this would be better than just putting an image as many people like to look at an image rather than text, therefore if i make my image out of text, people will want to read what the image has to say.